Social Media Audit Checklist: 25 Things to Review
A social media audit reviews where an account stands today and what to improve. It is also one of the best sales tools for agencies. Use this checklist to audit any brand’s presence.
Profile and branding checklist
- Consistent profile photo and name across platforms
- Clear bio with value proposition and keywords
- Working link and call to action
- Highlights or featured sections organized
- Contact details and business information complete
Content checklist
- Posting frequency and consistency
- Mix of formats: video, carousels, images, text
- Clear content pillars
- Strong hooks and captions
- Use of hashtags and keywords
- Quality of visuals and brand consistency
Engagement and audience checklist
- Engagement rate by platform
- Response time to comments and messages
- Follower growth trend
- Audience demographics and fit
- Share of reach from non-followers
Competitor and opportunity checklist
- Three to five competitors benchmarked
- Content gaps competitors do not cover
- Platforms where competitors are strong or weak
- Topics and formats earning the most engagement
Turning the audit into an action plan
List your top three priorities, quick wins you can complete in 30 days and longer-term strategic moves. Present them with simple scores so clients understand where they stand.
We offer branded white label social media audits your agency can present as its own. Ready to add social media to your agency? Book a free strategy call or explore our white label social media services.
