Social Media Content Pillars: 25 Examples for Client Accounts
Content pillars are the repeating themes that guide what an account posts. They make planning faster, keep messaging consistent and help audiences know what to expect.
How to choose content pillars
- Start with the client’s goals and audience questions
- Pick three to five themes that reflect expertise and personality
- Make sure each pillar can produce many post ideas
- Balance education, proof, culture and promotion
Examples of content pillars
| Pillar | Example post ideas |
|---|---|
| Education | Tips, how-tos, myth busting, FAQs |
| Social proof | Reviews, case studies, testimonials |
| Behind the scenes | Team stories, processes, workspace tours |
| Community | User content, polls, questions, shout-outs |
| Promotion | Offers, launches, events, booking links |
| Inspiration | Quotes, trends, values, mission |
Using pillars in your calendar
Assign a pillar to every post in the calendar so the mix stays balanced. See our content calendar guide and strategy service.
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