Instagram Reels Ideas for Agency Clients: 30 Formats That Work
Running out of Reels ideas is a common problem when managing many accounts. Use these formats as a starting point and adapt them to each brand.
Educational formats
- Three quick tips
- Myth versus fact
- Step-by-step tutorial
- Common mistakes to avoid
- Answer a frequently asked question
Proof and trust formats
- Customer story in 30 seconds
- Before and after (where permitted)
- Review highlights
- Day in the life of a project
Behind the scenes and personality
- Meet the team
- How a product is made
- Office or studio tour
- Founder story
Trend and community formats
- Trend adapted to the brand
- Polls and question stickers turned into replies
- User-generated content features
Make them work
Start with a strong hook, add captions and keep each video focused on one idea. See our short-form video service and Instagram management.
Ready to add social media to your agency? Book a free strategy call or explore our white label social media services.
