15 Questions to Ask a White Label Social Media Provider

Choosing a white label partner is a decision that affects your clients, your reputation and your margins. These questions help you compare providers fairly before you commit.

Quality and process

• Can I see sample content calendars, graphics and reports?
• Who creates the content: in-house specialists or subcontractors?
• How do revisions and approvals work?
• What is your usual turnaround for a monthly calendar?

Confidentiality and branding

• Will clients ever see your name or branding?
• Do you sign NDAs?
• Can you work inside our tools and communication channels?

Pricing and terms

• What is included in each package, and what costs extra?
• Is there a minimum term or onboarding period?
• How do you handle scope changes and extra platforms?

Communication and support

• Who is my day-to-day contact?
• What are your response times?
• What happens if a team member is unavailable?
• How do you report results?

Fit and scale

Ask whether the provider has experience in your clients’ industries and whether they can grow with you as you add accounts. Read our guide to outsourced social media management for more.

Ready to add social media to your agency? Book a free strategy call or explore our white label social media services.